We're Breaking Up

Dear selfishmatters.blogspot.com,

Sorry, I know. Even starting a post with this title is bound to make you nervous. Let me cut to the chase. It's time we part ways. I love blogging. I don't think I'll every quit writing and inflicting my thoughts on the public, but I want to grow. My commitment to you was done in haste. I didn't yet know who I was going to be. Uh, yeah. It's not you, it's me.

I don't know how to measure this, but intuitively, I'm pretty sure I'm right. Visitors are turning around (or not even clicking) because you're too "out there." Yes, I get that you're deliberately provocative, but if my potential readers don't take the time to understand your clever double meaning, they may just presume our collaboration is inwardly focused. I want to hit them over the head with the value proposition.

At minimum, I want them to read for a bit before they decide this is all about me.

So, here's what I'm going to do... an ultimatum of sorts. I'm going to move over to www.ProceedUntilApprehended.com. You can either link to me because you know that if you love something, you should let it go, or I can go into your dashboard and post a "we've moved" announcement. Either way, I'm taking my content (and hopefully, my subscribers). I'm making a clean break. I hate to be so harsh, but, shit, if you've learned anything, you should know I'm selfish.

And no, you can't call me.